In the digital marketing era, Local SEO is non-negotiable and a well-constructed topical map can exponentially boost its potential.
So, what is a topical map exactly? It's essentially a network of interrelated topics that organizes your website content in a user-friendly, searchable manner preferred by search engine algorithms.
To ensure your topical map is effective, it should be modeled around your audience's typical search queries. Using this knowledge, topic clusters can be developed around high-performing keywords to boost organic traffic.
What should you do first? Begin with comprehensive keyword research. Use tools like Google Keyword Planner or SEMRush to identify high-volume, low-competition keywords linked to your business or service.
Upon completing keyword research, craft topic clusters that center around the main keyword for every page on your website. Each secondary keyword should form its own sub-topic, all linking back to the pillar content.
Incorporating a topical map into your local SEO strategy can lead to immense benefits. Because topical maps help search engine algorithms Topical Map For Local SEO recognize the relevancy of your website content, it's more likely to increase your site's appearance in search result, thereby driving traffic.
In summary, a well-designed topical map can greatly boost your local SEO efforts and result in a more user-friendly website.